Hey Craig - In looking at the logo, I noticed the paw print does NOT really look like a bulldog paw print - I googled it and it actually looks more like a CAT print!!!!!
[Here is an email response to the above: One comment on Craig's blog, with the biologist response: 'The logo looks like a cat's paw print, not a dog.' Of course it does--dogs have non-retractile claws, therefore, leave prints with spots anterior to the pad prints where their claws impress on the ground. Cats walk with claws retracted and produce prints like the new logo, and a paw print of those dimensions from a cat indicates a stout feline. Therefore we are the Fresno State Fat Tabbies.]
[April 20 addition: see Madhusudan Katti's blog, "a leaf warbler's gleanings" for "How the athletic tail wags the academic dog at the new 'Fresno State': Leaf Warbler: tail wagging the dog ]